1. Lender, broker or introducer
This is your starting point. The payday loans company or firm should reveal this on their "About us" page or somewhere else on the website. A good lender should readily display the fact that they are a registered lender. Registration information is typically displayed on the footer section of the website.
2. Online presence
Impression
As you browse through a website what impression do you gather about it? Do they appear professional? What image do they portray? These are important questions to ask of any payday loans website you will deal with.